Every great
campaign began
with a person.

For half a century, the campaigns that shaped how Zimbabwe saw itself were made by a small circle of men and women whose names the public rarely knew.

This book unplugs their secrets.

From the pioneers in Titans of Industry to the leaders in The Agency Heads, discover the people, ideas and lessons behind an industry. The book closes with The Grass You Water and a directory of ZAAPA-accredited agencies.